Konstantin Eckl, BA MA




















Facing the climate crisis: Environmental SMIs, perceived polarization, hopelessness, and collective environmental action intentions in youth

Ariadne Neureiter (Speaker), Alice Binder (Speaker), Meda Mucundorfeanu (Speaker), Delia C. Balaban (Speaker) & Jörg Matthes (Speaker)

12 Jun 202516 Jun 2025

Activity: Talks and presentationsTalk or oral contributionScience to Science


It's true, but still harmful: Examining the effects of overgeneralized health messages by social media influencers

Jaroslava Kanková (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

12 Jun 202516 Jun 2025

Activity: Talks and presentationsTalk or oral contributionScience to Science


How online engagement with greenfluencers sparks environmental radicalization: An eight-country study

Ariadne Neureiter (Speaker), Ruta Kaskeleviciute (Speaker), Konstantin Schmandt (Speaker), Alice Binder (Speaker), M. Bin Ahmad (Speaker), Ploypin Chuenterawong (Speaker), J. Jang (Speaker) & Jörg Matthes (Speaker)

11 Jun 2025

Activity: Talks and presentationsTalk or oral contributionScience to Science


Do health warnings for E-cigarettes work on Instagram? Experimental effects on adults’ E-cigarette cognitions

Sofie Vranken (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

8 Aug 202411 Aug 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Exploring the dark side of social media influencers' health advice: Insights from health expert content creators

Jaroslava Kanková (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

8 Aug 202411 Aug 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Healthrelated communication of social media influencers: A scoping review

Jaroslava Kanková (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

8 Aug 202411 Aug 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Reciprocal relationships between partner choice FOMO, decision fatigue, excessive swiping, and trust in algorithms

Alice Binder (Speaker), Anja Stevic (Speaker) & Jörg Matthes (Speaker)

8 Aug 202411 Aug 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge

Jörg Matthes (Speaker), Melanie Hirsch (Speaker), Selina Noetzel (Speaker) & Alice Binder (Speaker)

8 Aug 202411 Aug 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Beyond first impressions on dating apps: Examining perceived own mate value, social comparison processes and dating anxiety over time

Anja Stevic (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

27 Jun 202428 Jun 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


This is just fun and entertainment! The effects of product placements in narrative media content on children’s persuasion knowledge and affective responses

Ines Katrin Spielvogel (Speaker), Jörg Matthes (Speaker) & Alice Binder (Speaker)

27 Jun 202429 Jun 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


AI in the newsroom: Does the public trust automated journalism and will they pay for it?

Andreas Nanz (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

20 Jun 202424 Jun 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Cognitive effects of political microtargeting: An eye tracking study

Selina Noetzel (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

20 Jun 202424 Jun 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Sexting-related privacy management: Who cares and how?

Marina Frederike Thomas (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

20 Jun 202424 Jun 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Targeted political advertising on social media – A “drop in the ocean?” Emerging adults’ understanding and experiences

Melanie Hirsch (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

20 Jun 202424 Jun 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Time to BeReal! Exploring users' well-being in relation to the duration of BeReal use

Jaroslava Kanková (Speaker), Anja Stevic (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

20 Jun 202424 Jun 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Witnessing online harassment against scientists – Effects on scientists and public perceptions of science

Jana Laura Egelhofer (Speaker), Christina Seeger (Speaker) & Alice Binder (Speaker)

20 Jun 202424 Jun 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


What we do, and what we should do: An umbrella review of recent advertising research

Jörg Matthes (Speaker), Alice Binder (Speaker) & Ariadne Neureiter (Speaker)

14 Mar 202417 Mar 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Personalisierte politische Werbung auf Social Media – Einblicke aus Fokusgruppeninterviews mit jungen Wähler*innen

Melanie Hirsch (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

22 Nov 202324 Nov 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


More Than Meets the Eye: Combining Think-Aloud and Eye-Tracking Methodology to Understand Citizens’ Cognitive and Behavioral Coping with Political Microtargeting

Selina Noetzel (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

13 Oct 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


How healthy and unhealthy food appears in children’s movies and series: A comprehensive content analysis

Alice Binder (Speaker), Brigitte Naderer (Speaker), Jörg Matthes (Speaker), Raffael Heiss (Speaker), Ines Katrin Spielvogel (Speaker), Michaela Forrai (Speaker), Helena Knupfer (Speaker) & Melanie Saumer (Speaker)

7 Aug 202310 Aug 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Anfeindungen gegen Wissenschaft: Eine systematische Untersuchung der Verbreitung und Auswirkungen auf Wissenschaftler*innen und allgemeine Bevölkerung.

Jana Laura Egelhofer (Speaker) & Alice Binder (Speaker)

4 Jul 20236 Jul 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


How healthy and unhealthy food appears in movies and series for children: A comprehensive content analysis.

Alice Binder (Speaker), Brigitte Naderer (Speaker), Jörg Matthes (Speaker), Raffael Heiss (Speaker), Ines Katrin Spielvogel (Speaker), Michaela Forrai (Speaker), Helena Knupfer (Speaker) & Melanie Saumer (Speaker)

4 Jul 20236 Jul 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


The more you know…? Effects of targeting disclosure, educational training, and political fit on persuasion knowledge and party evaluation.

Selina Noetzel (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

4 Jul 20236 Jul 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Witnessing harassments of scientists: A systematic study of the prevalence and impact on scientists and the general population.

Jana Laura Egelhofer (Speaker), Christina Peter (Speaker) & Alice Binder (Speaker)

30 May 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Adolescents' persuasion knowledge in response to online targeted political advertising: A mobile experience sampling study.

Melanie Hirsch (Speaker), Marlis Stubenvoll (Speaker), Alice Binder (Speaker), Lukas P. Otto (Speaker) & Jörg Matthes (Speaker)

25 May 202329 May 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


"Do you practice what you preach?" The effects of celebrities' pro-environmental messages on social media on young adults' pro-environmental behavior.

Luis Quesada Baena (Speaker), Alice Binder (Speaker), Ariadne Neureiter (Speaker) & Jörg Matthes (Speaker)

25 May 202329 May 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Is knowledge power? Testing how knowledge affects chilling effects and privacy-protection behaviors using browser histories.

Marlis Stubenvoll (Speaker) & Alice Binder (Speaker)

25 May 202329 May 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Should they really see this? The depiction of alcohol in movies and series targeted at children-

Jörg Matthes (Speaker), Alice Binder (Speaker), Sofie Vranken (Speaker), Raffael Heiss (Speaker) & Jaroslava Kanková (Speaker)

25 May 202329 May 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


The more you know...? Effects of targeting disclosure, educational training, and political fit on persuasion knowledge and party evaluation.

Selina Noetzel (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

25 May 202329 May 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


The (over-) promise of data-driven campaigning: Investigating dynamics between congruent targeted political advertising and political participation.

Marlis Stubenvoll (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

25 May 202329 May 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


The (over-)promise of data-driven campaigning: Investigating dynamics between congruent targeted political advertising and political participation.

Marlis Stubenvoll (Speaker), Alice Binder (Speaker), Selina Noetzel (Speaker) & Jörg Matthes (Speaker)

25 May 202329 May 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


The psychological influence of number of profiles and decision mode on dating apps: When locomotion is self-devaluing.

Marina Frederike Thomas (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

25 May 202329 May 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Die Entwicklung der Werbeforschung in den letzten 10 Jahren: Ein Umbrella Review.

Jörg Matthes (Speaker), Alice Binder (Speaker) & Ariadne Neureiter (Speaker)

2023

Activity: Talks and presentationsTalk or oral contributionScience to Science



Good targeting, bad targeting? How perceptions of scientific and subversive data-driven campaigning influence negative affect toward targeted political campaigns

Marlis Stubenvoll (Speaker), Selina Noetzel (Speaker), Alice Binder (Speaker), Melanie Hirsch (Speaker) & Jörg Matthes (Speaker)

Sept 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


The more matches the merrier? The influence of dating app matches on psychological outcomes

Marina Frederike Thomas (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

Sept 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


Revisiting the alcohol attentional bias: An eye-tracking study on alcohol depiction modality in narrative audiovisual stories

Sofie Vranken (Speaker), Alice Binder (Speaker), Sarah Mederle (Speaker) & Jörg Matthes (Speaker)

Aug 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


99+ matches but a spark ain’t one: Adverse psychological effects of excessive swiping

Marina Frederike Thomas (Speaker), Alice Binder (Speaker), Anja Stevic (Speaker) & Jörg Matthes (Speaker)

Aug 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


Resisting product placements in audiovisual media targeted at children: Testing the effectiveness of different disclosure formats

Ines Katrin Spielvogel (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

Jun 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


Beneficial or harmful? The role of (mis)fit of targeted political advertising on perceived manipulative intent as well as benefits and harms for democracy

Melanie Hirsch (Speaker), Marlis Stubenvoll (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

May 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


How do children develop unhealthy food preferences? Linking food depictions in media content with panel data

Jörg Matthes (Speaker), Alice Binder (Speaker), Brigitte Naderer (Speaker), Michaela Forrai (Speaker), Ines Katrin Spielvogel (Speaker), Helena Knupfer (Speaker) & Melanie Saumer (Speaker)

May 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


The more matches the merrier? The influence of dating app matches on psychological outcomes

Marina Frederike Thomas (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

May 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


How to avoid targeted campaign ads. Predicting reactive and preventive avoidance behaviors toward targeted political advertising.

Selina Noetzel (Speaker), Marlis Stubenvoll (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

24 Mar 202227 Mar 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


Rethinking the persuasion knowledge model in the social media world: Does a like or follow reshape the model?

Alice Binder (Speaker), Ariadne Neureiter (Speaker) & Mira Mayrhofer (Speaker)

2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects

Melanie Hirsch (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

Nov 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization and overload

Marlis Stubenvoll (Speaker), Alice Binder (Speaker), Selina Noetzel (Speaker), Melanie Hirsch (Speaker) & Jörg Matthes (Speaker)

Aug 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


When deception backfires: Attitudinal and chilling effects of targeted advertising on social media

Marlis Stubenvoll (Speaker) & Alice Binder (Speaker)

Aug 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


Why more is less on dating apps: The effects of excessive partner availability

Marina Frederike Thomas (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

Aug 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects

Melanie Hirsch (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

Jun 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


“Love in the time of Corona”

M. Thomas (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

May 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


Universität Sheffield

Alice Binder (Speaker) & Jörg Matthes (Speaker)

May 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


Universität Sheffield

Alice Binder (Speaker), Brigitte Naderer (Speaker) & Jörg Matthes (Speaker)

May 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


Universität Sheffield

Alice Binder (Speaker), Selina Noetzel (Speaker), Ines Katrin Spielvogel (Speaker) & Jörg Matthes (Speaker)

May 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


Universität Sheffield

Anja Stevic (Speaker), Kevin Koban (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

May 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


Affective States Explain Political Motivated Reasoning

Alice Binder (Speaker), Marlis Stubenvoll (Speaker), Melanie Hirsch (Speaker) & Jörg Matthes (Speaker)

Mar 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


Affective States Explain Political Motivated Reasoning

Marina Frederike Thomas (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

Jan 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science



Experts, peers, or celebrities? Increasing children’s fruit choice using different social endorsers

Alice Binder (Speaker), Brigitte Naderer (Speaker) & Jörg Matthes (Speaker)

May 2020

Activity: Talks and presentationsTalk or oral contributionScience to Science


Fiction is sweet: The impact of media consumption on the development of children’s nutritional knowledge and the moderating role of parental food-related mediation. A longitudinal study

Alice Binder (Speaker), Brigitte Naderer (Speaker), Jörg Matthes (Speaker) & Ines Katrin Spielvogel (Speaker)

May 2020

Activity: Talks and presentationsTalk or oral contributionScience to Science


The forbidden reward. The emergence of parent-child conflicts about Foo over time and the role of parents’ communication strategies and feeding practices

Ines Katrin Spielvogel (Speaker), Brigitte Naderer (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

May 2020

Activity: Talks and presentationsTalk or oral contributionScience to Science


Annual Conference of the Media Audiences and Effects Division of the German Communication Association (DGPuK)

Ines Katrin Spielvogel (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)

Jan 2020

Activity: Talks and presentationsTalk or oral contributionScience to Science


Rethinking the Persuasion Knowledge Model in the social media world: Does a “like” reshape the model?

Alice Binder (Speaker) & Mira Mayrhofer (Speaker)

Nov 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


The impact of watching movies and series on children's BMI and the moderating role of perceived parental food rules

Alice Binder (Speaker), Brigitte Naderer (Speaker), Ines Katrin Spielvogel (Speaker), Jörg Matthes (Speaker), Michaela Forrai (Speaker), Helena Knupfer (Speaker) & Melanie Saumer (Speaker)

Nov 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Disclosure for some? How does privacy concern influence the effectiveness of disclosing sponsorship?

Marlis Stubenvoll (Speaker), Alice Binder (Speaker) & Mira Mayrhofer (Speaker)

Jun 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Food as an eye-catcher. An eye-tracking study on children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media

Brigitte Naderer (Speaker), Alice Binder (Speaker), Ines Katrin Spielvogel (Speaker) & Michaela Forrai (Speaker)

May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Framing nutritional messages for children: Does perceived effectiveness influence or predict the intended behavior?

Alice Binder (Speaker), Brigitte Naderer (Speaker) & Jörg Matthes (Speaker)

May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


“It’s not what you say, but how you say it!”: Affecting children’s healthy dietary choices with gain- versus loss-framed nutritional messages in children’s cartoon movies

Alice Binder (Speaker) & Brigitte Naderer (Speaker)

May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Shaping healthy eating habits in children and adolescents with social appeals: Toward a conceptual model

Alice Binder (Speaker) & Brigitte Naderer (Speaker)

May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Der Zusammenhang zwischen Übergewicht und Fernsehkonsum bei Kindern und die moderierende Wirkung des elterlichen Erziehungsstils

Alice Binder (Speaker), Brigitte Naderer (Speaker), Ines Katrin Spielvogel (Speaker), Michaela Forrai (Speaker) & Jörg Matthes (Speaker)

Apr 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Muslims are not Terrorists‘. Islamic State coverage, journalistic differentiation between terrorism and Islam, fear reactions and attitudes toward Muslims

Christian von Sikorski (Speaker), Desiree Schmuck (Speaker), Jörg Matthes (Speaker) & Alice Binder (Speaker)

6 Aug 20189 Aug 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Are adolescents really disengaged? Investigating the appeal of old and new spaces for political participation in a Citizen Science project

Raffael Heiss (Speaker), Alice Binder (Speaker), Jörg Matthes (Speaker) & Diana Sander (Speaker)

Jun 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Do Children’s Food Choices “Go with the Crowd”? The Effects of Peer Majority Cues in Placements of Foods High in Nutritional Value

Alice Binder (Speaker) & Brigitte Naderer (Speaker)

May 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


The Forbidden Fruit Effect. An Eye-Tracking Study on Children’s Visual Attention and Emotional Arousal.

Alice Binder (Speaker) & Brigitte Naderer (Speaker)

May 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science



Jahrestagung der AAA (American Academy of Advertising) 2018

Alice Binder (Speaker) & Mira Mayrhofer (Speaker)

Mar 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


The unhealthy fun: Food references in comedy series

Mira Mayrhofer (Speaker), Brigitte Naderer (Speaker) & Alice Binder (Speaker)

9 Aug 201712 Aug 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Muslims are not terrorists”: Islamic State coverage, journalistic differentiation between terrorism and Islam, fear reactions, and attitudes toward Muslims

Christian von Sikorski (Speaker), Desiree Schmuck (Speaker), Jörg Matthes (Speaker) & Alice Binder (Speaker)

25 May 201729 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Shaping children’s healthy eating habits with food placements? Healthy and unhealthy food placements in movies, children’s BMI, food-related parental mediation strategies, and food choice

Brigitte Naderer (Speaker), Jörg Matthes (Speaker), Alice Binder (Speaker), Franziska Marquart (Speaker), Mira Mayrhofer (Speaker), Agnes Obereder (Speaker) & Ines Katrin Spielvogel (Speaker)

25 May 201729 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Department of Philosophy

Universitätsstraße 7 (NIG)
1010 Wien
Room: A0322

konstantin.eckl@univie.ac.at